Articles Tagged ‘Allan MacDonald’

Canadian Tire

Canadian Tire to buy Party City’s Canadian assets

The retailer adds the party store’s 65 locations and product portfolio to further diversify its seasonal selection.

flood

TJ Flood scores an all-star strategy

Canadian Tire’s SVP of marketing makes a play for our overall Marketer of the Year title (and wins). Check out his game plan for young families.

Allan

In the aisles with Canadian Tire’s Allan MacDonald

Strategy chatted with the VP of marketing about the retailer’s recent jolt in its digital endeavors and how it’s adapting to the changing shopper landscape.