Articles Tagged ‘Amazon’

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Ad-focused budgets threaten engagement: column

Cameron Wykes says spending won’t save brands that don’t adjust to the new realities of customer engagement.

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The future of shopping: Less friction, more transactions

From payment to scanning as you shop, customers demand a smooth experience.

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The future of shopping: Striving for personalization

In part four of our series, we delve into how brick-and-mortar is taking on online shopping.

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CASSIES Bronze: Amazon creates a magical Echo

Leo Burnett’s spots had a Super Bowl-sized impact on the device’s sales.

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Who are the most trusted retailers online?

Amazon dominated BrandSpark’s Canadian survey, but Old Navy, Walmart and Expedia also got their dues.

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Cannes 2016: 19 shortlist spots for Canada

Drake is among those shortlisted in the first-ever Music category, Jam3 gets four in Entertainment and nine noms land in Film.

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Around the world of shopper marketing

Ikea steps into VR, Gatsby stops cart abandonment and more forward-thinking global retail executions.

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Google is most influential brand, again

The tech co receives high marks for innovation and trustworthiness while Netflix soars for women and millennials.

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Let’s get physical

Why news of store closures isn’t deterring online retailers from setting up brick-and-mortar shops.

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Dumping delivery woes

How Pudo aims to offer a new shipping solution for retailers growing their e-commerce offerings.

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The drones are coming

Catch up on the state of drone delivery, as players beyond Amazon jump into the mix.

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Brands of the Year: Desjardins breaks through borders

How the Quebec-based financial co is making a splash in the rest of Canada.

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Next Big Things: Mobile tech will make everything smarter

Apps become their own devices, a path-to-purchase that follows you and other predictions of what’s to come.

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Culture beyond the beer cart

Lg2′s Chris Hirsch and Nellie Kim opine on why beer and birthday cake isn’t good enough.

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The secret behind true mentorship

It’s more than just teaching methodology, says Brand Voice’s Syd Kessler. It’s about personal relationships too.