Articles Tagged ‘Amazon’

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Up to the Minute: On Q wins Three Farmers

Plus, Someplace Nice grows its production team, CWW lands Bermuda Tourism and more news you may have missed.

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Amazon wants to make sense of your connected devices

A new dedicated service will help customers deal with the volume and unstructured nature of IoT data.

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Amazon launches Alexa in Canada

How local brands are working with Amazon’s AI assistant now that it has officially arrived.

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Amazon makes Black Friday an AR affair

An ARKit update to the online retailer’s free app puts a selection of products in your home.

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Who are Canada’s most trusted service brands?

BrandSpark’s annual rankings also reveal who Canadians keep top-of-mind when it comes to retail and e-commerce.

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Tim Hortons named most authentic Canadian brand

Cohn & Wolfe adds Canadian consumers to its global 200-brand study for the first time.

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What’s trending for 2018?

From penny-pinching to facial recognition, here’s what Mintel sees for next year.

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OK brands, are you ready to find your voice?

Managing editor Jennifer Horn on how to avoid creating content that gets lost in the voice ether.

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Preparing for brands that talk

With voice assistants, brands are figuring out how to insert themselves into a new kind of conversation and the high-stakes method of search.

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What’s the audiobook opportunity?

Audible makes its Canadian debut, while Kobo is investing in the category to skew younger.

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Tech in Action: Amazon’s fashion-forward play

The online retail giant taps into machine learning’s potential for clothing design.

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Ad-focused budgets threaten engagement: column

Cameron Wykes says spending won’t save brands that don’t adjust to the new realities of customer engagement.

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The future of shopping: Less friction, more transactions

From payment to scanning as you shop, customers demand a smooth experience.

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The future of shopping: Striving for personalization

In part four of our series, we delve into how brick-and-mortar is taking on online shopping.

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CASSIES Bronze: Amazon creates a magical Echo

Leo Burnett’s spots had a Super Bowl-sized impact on the device’s sales.