Articles Tagged ‘American Express’

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How do you improve customer experience?

An AmEx survey shows what tech retailers have tapped to enhance in-store interactions and boost sales.

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American Express’ new unified, global brand

The financial company brings together its U.S. and international strategies in a platform that reflects its changing business.

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American Express targets millennial life

The brand launches a new product for Uber-loving young professionals with different views on rewards.

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Fast Facts: Products trump marketing in 2017

Amex and Nielsen report shows a positive outlook for retail brands as competition heats up.

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When social content does the heavy lifting

Here’s how three brands are laddering up their branded content to make sure it links back to business results.

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Amex opens up the front of the line

The company is giving entertainment perks to non-cardholders to attract new members.

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Canadian retailers rosy on the future

A new survey shows a positive outlook in all sectors, with expanding product offerings a high priority.

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Amex adds entertainment to Cloud 10

The brand adds free eBook and music downloads to its Cloud 10 platform at Toronto’s Pearson airport.

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And the CASSIES Grand Prix goes to…

Molson and Rethink stole the show with the Beer Fridge campaign, while Leo Burnett and Ogilvy took home the most Golds.

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CASSIES Gold: Amex turns envy into instant sales

From free valet parking to premium lounges, the brand highlighted Platinum Card perks at Pearson Airport to boost acquisition.

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Amex flips over a new coin

Let the cash-back earning begin. The company is the newest player in the segment, entering with a big campaign.

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Somebody get Superwoman a cocktail

Marketelle’s Jessie Sternthal implores you to stop using busy as a stand-in for successful, fulfilled and happy.

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Throwback Thursday: strategy in 1989

For our 25th anniversary, we’re travelling through time. In ’89 hot topics were seniors and green marketing.

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Shopper Innovation Awards: American Express looks local

The credit card company wins a Silver and a Bronze for encouraging consumers to “shop small” in Toronto.

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Stops, Starts and Changes

American Express tests a new social-buying platform; Target introduces Canadians to Red Card; Sears, Best Buy and Future Shop cut jobs; Dollarama eyes Latin America.