Articles Tagged ‘Amir Kassaei’

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How to strengthen creative ‘currency’

After his talk at FFWD Ad Week, DDB global CCO Amir Kassaei discusses what has to change in the industry’s business model.

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Why the approach to ad awards needs to change

DDB Canada’s Cosmo Campbell responds to global CCO Amir Kassaei’s recent argument to “stop the madness.”

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A wake-up call for Cannes

During the first Lions Innovation festival, DDB global CCO Amir Kassaei says confusing tech with innovation is leading creatives to forget their purpose.