Articles Tagged ‘Andrea Danovitch’


Interac gets consumers to open up to tapping

A series of pop-ups aim to show the convenience of contactless payment.


Start! Stop! Change!

We gathered five Canadian marketers to talk about what the industry needs to start doing, stop doing, or change, from the way they innovate to data collection.


Interac’s mystery man

Just who is this guy, and why isn’t he paying for anything?


Interac taps your heartstrings

The company’s second short film this spring dives into the emotional benefits of its “Be In The Black” platform.


2015 Marketers of the Year

Check out the six winners who nabbed top honours this year.

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Marketers of the Year: Getting Interac users back in the black

Andrea Danovitch is transforming the brand from familiar face to financial liberator.


Last chance: weigh in on the state of the industry

Tell us your thoughts on the marketing world, plus vote for Marketer of the Year.


Interac’s black Christmas

A holiday spin on “Be in the Black” aims to show how smarter spending can lead to a happier January.