Articles Tagged ‘Andrea Graham’
2017 Marketers of the Year
Meet six change agents who took risks and reaped rewards for their brands in 2016.
Marketers of the Year: Andrea Graham’s goof-proof strategy
How the exec moved Leon’s from silly ads to family-friendly creative, appealing to a younger home-buying demo.
Leon’s millennial-friendly content plan
The retailer uses an influencer-led digital magazine as part of its holiday strategy.
Leon’s is making a wearable for your couch
The retailer is introducing devices on furniture that measure “Together Time.”
Leon’s looks to the next generation
A new platform by Taxi 2 gets away from sale-focused messaging to bring younger families to the brand.