Articles Tagged ‘Andrea Graham’


2017 Marketers of the Year

Meet six change agents who took risks and reaped rewards for their brands in 2016.


Marketers of the Year: Andrea Graham’s goof-proof strategy

How the exec moved Leon’s from silly ads to family-friendly creative, appealing to a younger home-buying demo.


Leon’s millennial-friendly content plan

The retailer uses an influencer-led digital magazine as part of its holiday strategy.


Leon’s is making a wearable for your couch

The retailer is introducing devices on furniture that measure “Together Time.”


Leon’s looks to the next generation

A new platform by Taxi 2 gets away from sale-focused messaging to bring younger families to the brand.