Articles Tagged ‘Andrea Hunt’


Unlocking your inner brand hacker

Editor Jennifer Horn on the benefits of pulling apart, analyzing, modifying and putting your brand back together again.

MOY18_OpenerALTS2 (1)

2018 Marketers of the Year

Defying fear, marketing norms and perceptions, here’s how these brand leaders won share and media buzz.


2018 MOY: Breaking bread with Andrea Hunt

How the Weston marketer revitalized her brands and reversed declining perceptions of baked goods.


Weston shakes up the bakery with Dave’s Killer Bread

The organic brand now has national distribution in Canada, with its marketing strategy playing on its edgier side.


Canadian marketers see value in Cannes Lions

Why brand leaders are travelling to France to help their business.


Start! Stop! Change!

We gathered five Canadian marketers to talk about what the industry needs to start doing, stop doing, or change, from the way they innovate to data collection.


AToMiC Awards 2017 jury revealed

Check out the industry folks who will determine the best work in advertising, media and tech.


D’Italiano chooses the bigger things in life

The Weston brand’s first campaign in three years looks to Italy for inspiration on how to “live large.”


Country Harvest gives bread a pulse

The brand’s latest product is part of its overall push to bring more life to the “under-romanced” category.