Articles Tagged ‘Andrew Oosterhuis’


Budweiser to build a community-centric strategy

The marketer leading Canada’s most popular beer says sports works, but it’s time to evolve.

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Labatt names new director of marketing

As Andrew Oosterhuis (pictured) takes a global role with Stella, Mike D’Agostini takes over Budweiser’s marketing in Canada.


Budweiser’s premium approach to celebrating goals

The beer brand enlists Wayne Gretzky and upscale product features to elevate the experience around the Red Light.


It came from Canada: Part 3

How Budweiser and Canadian Down Syndrome Society found universal insights in homegrown campaigns.


Budweiser gets serious about Halloween

The brand hopes to leverage a global campaign to drive value for local partners and own the occasion.


Labatt 50 ‘rebrands’ for Canada’s anniversary

The beer born to celebrate one anniversary waves the flag for Canada 150.

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The beer necessities

For 170 years, Labatt has been a trendsetter and a cultural force.


Budweiser’s new approach to owning goals

The beer brand aligns with a global sports strategy while maintaining its local positioning around hockey.


Budweiser lights up the hockey world

A giant Goal Light is the latest bold execution the brand will launch during the Super Bowl.

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DAOY jury

Check out this year’s Digital judging panel.

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Hot Ticket of the Year: Canada’s music festivals

Events like WayHome, Osheaga and Boots and Hearts are attracting more and more fans, as well as brands.


Digital and PR Agency of the Year judges revealed

Here are the jurors who reviewed more than 80 cases that were entered into DAOY and PR AOY.


Turning it up for NXNE

How two of the festival’s title sponsors are stepping up to reach Toronto’s music lovers.


Budweiser thanks Saskatchewan

In a new spot continuing its “Red Lights” campaign, the brand highlights why Saskatchewan is so significant to hockey.


Up to the minute: Union Montreal fills up, a Canadian Clio president

The hires, wins and media news that might have flown under your radar this week.