Articles Tagged ‘Anomaly’

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Ancestry.ca turns family trees into historical dramas

The genealogy service launches a new campaign that aims to capture the excitement of uncovering family history.

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Anomaly Toronto names first chief strategy officer

Laura Rowan joins from the agency’s New York office to grow its capabilities.

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Hershey introduces Gold bar through influencer approach

The candy company is targeting young millennials with a campaign that positions its latest new product in the fashion and lifestyle space.

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Creative confectionary brands

Anomaly and BBDO created AToMiC award-winning programs that targeted stoners and haters for Oh Henry! and Snickers.

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Hershey launches Reese’s Pieces into space

A campaign for the candy’s first product innovation in 40 years kicks off with a stunt to drive awareness up front.

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MOY 2019: Anne-Marie LaBerge takes BRP on a ride

The marketer is transforming the recreational vehicle company from product-driven to experience-led.

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Anomaly wins Ancestry

The agency’s Toronto team is part of a multi-office appointment aimed at driving growth for the genealogy service.

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Anomaly Toronto names new president

Candace Borland takes on a greater leadership role in the office, following significant growth and new client wins.

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Anomaly, Rethink take Gold at Clio Sports

Projects for Budweiser and Sports Experts were among the work recognized at the awards show.

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Reese Mix forces sports fans to save their snacks

A snack bowl programmed to only open when the puck drops is part of a broader strategy to become a go-to gametime treat.

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SickKids and Cossette take CASSIES Grand Prix

The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.

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CASSIES Gold: Bud’s strategy to own the goal

Anomaly earns three awards by helping the beer brand find a place in the heart of hockey fans.

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Budweiser’s premium approach to celebrating goals

The beer brand enlists Wayne Gretzky and upscale product features to elevate the experience around the Red Light.

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It came from Canada: Part 3

How Budweiser and Canadian Down Syndrome Society found universal insights in homegrown campaigns.

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Nike focuses on Canada’s competitive side

The brand’s winter campaign includes nine slightly different ads delivering a unified message about politeness in sports.