Articles Tagged ‘Anomaly’

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Cannes 2019: Canadian agencies earn 35 more nods across five shortlists

BBDO, Bensimon Byrne and Cossette are among the (many) agencies that earned shots at Film Craft, Design, Print, Health and Pharma Lions.

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Hershey launches ‘sweet’ masterbrand platform

The confectionery brand puts its focus on enjoying moments, starting with a video comprised of “Dad Jokes” told entirely in ASL.

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2019 SIA Awards: From old perceptions to new realities

Campaigns that used different perspectives and new approaches to win awards.

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Ancestry.ca turns family trees into historical dramas

The genealogy service launches a new campaign that aims to capture the excitement of uncovering family history.

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Anomaly Toronto names first chief strategy officer

Laura Rowan joins from the agency’s New York office to grow its capabilities.

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Hershey introduces Gold bar through influencer approach

The candy company is targeting young millennials with a campaign that positions its latest new product in the fashion and lifestyle space.

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Creative confectionary brands

Anomaly and BBDO created AToMiC award-winning programs that targeted stoners and haters for Oh Henry! and Snickers.

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Hershey launches Reese’s Pieces into space

A campaign for the candy’s first product innovation in 40 years kicks off with a stunt to drive awareness up front.

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MOY 2019: Anne-Marie LaBerge takes BRP on a ride

The marketer is transforming the recreational vehicle company from product-driven to experience-led.

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Anomaly wins Ancestry

The agency’s Toronto team is part of a multi-office appointment aimed at driving growth for the genealogy service.

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Anomaly Toronto names new president

Candace Borland takes on a greater leadership role in the office, following significant growth and new client wins.

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Anomaly, Rethink take Gold at Clio Sports

Projects for Budweiser and Sports Experts were among the work recognized at the awards show.

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Reese Mix forces sports fans to save their snacks

A snack bowl programmed to only open when the puck drops is part of a broader strategy to become a go-to gametime treat.

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SickKids and Cossette take CASSIES Grand Prix

The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.