Articles Tagged ‘Anomaly’

budweiserredlightbox

It came from Canada: Part 3

How Budweiser and Canadian Down Syndrome Society found universal insights in homegrown campaigns.

Nike

Nike focuses on Canada’s competitive side

The brand’s winter campaign includes nine slightly different ads delivering a unified message about politeness in sports.

BRPCustomer

Anne-Marie LaBerge’s quest for a more human brand

BRP’s search for more unified branding looks to better connect with its fans and find new business opportunities.

lightupanation

2017 Strategy Awards: Budweiser lights up

The brand reached hockey fans with a game-synced beer glass that lit up with each goal.

halloweenhelper

Smart and spooky Halloween creative

How brands from Oh Henry! to the Missing Children Society are staking claim to Oct. 31.

Brett and Brent

Mass Minority hires its first president

Brent Rivard joins from New York’s Anomaly to help tighten operations at the company.

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Sport Chek busts a move in apparel

The retailer uses a team of dancers to bring some energy to its lifestyle collection.

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Budweiser gets serious about Halloween

The brand hopes to leverage a global campaign to drive value for local partners and own the occasion.

Hero Image

Oh Henry wants you to ‘crack a wrapper’

Some creative packaging and a social push kicks off a summer of millennial outreach.

CT

Anomaly, Cleansheet stand tall at Clios Sports

Seven Canadian agencies took home hardware for their best sports-related work.

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Inside Bud Light’s celebrity-filled living room

DJs, fighters, gamers and an NFL legend stand ready to host brand fans at special events across the country.

skidoo

BRP consolidates with Anomaly

The agency will handle global work for iconic off-road brands including Ski-Doo, Sea-Doo and Can-Am.

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Leo leads Canadian One Show finalists

A total of 21 local agencies have a shot at picking up a Pencil at next month’s show.

mith

Anomaly partners with Montreal’s Mith Media

The agency strengthens its connection to Quebec and adds digital media and influencer expertise to its talent pool.

budweisergoals

Budweiser’s new approach to owning goals

The beer brand aligns with a global sports strategy while maintaining its local positioning around hockey.