Articles Tagged ‘Anomaly’

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2019 MOY: Jackson Hitchon sweetens Hershey

The confectionery brand’s marketer shows that boldness is for the brave in wild and wacky consumer-centric campaigns.

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Check out the 2019 Agency of the Year showreels

This year’s shortlisted agencies debuted new services, gave credit where it was due and spoke some hard truths about the industry.

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2019 Strategy Awards: Pot brands speak up in OOH campaigns

Tweed and Dosist created platforms that educated Canadians on the benefits of weed prior to its date with lawmakers.

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Budweiser is hiring someone to watch hockey

The brand is kicking off its new “Lay It On The Line” campaign by bringing a “chief hockey officer” (and their friends) on board.

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Here are the (big and small) Agency of the Year shortlists

Today’s shortlists cover the show’s newest category and the one that started it all.

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Cannes 2019: Canadian agencies earn 35 more nods across five shortlists

BBDO, Bensimon Byrne and Cossette are among the (many) agencies that earned shots at Film Craft, Design, Print, Health and Pharma Lions.

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Hershey launches ‘sweet’ masterbrand platform

The confectionery brand puts its focus on enjoying moments, starting with a video comprised of “Dad Jokes” told entirely in ASL.

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2019 SIA Awards: From old perceptions to new realities

Campaigns that used different perspectives and new approaches to win awards.

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Ancestry.ca turns family trees into historical dramas

The genealogy service launches a new campaign that aims to capture the excitement of uncovering family history.

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Anomaly Toronto names first chief strategy officer

Laura Rowan joins from the agency’s New York office to grow its capabilities.

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Hershey introduces Gold bar through influencer approach

The candy company is targeting young millennials with a campaign that positions its latest new product in the fashion and lifestyle space.

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Creative confectionary brands

Anomaly and BBDO created AToMiC award-winning programs that targeted stoners and haters for Oh Henry! and Snickers.

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Hershey launches Reese’s Pieces into space

A campaign for the candy’s first product innovation in 40 years kicks off with a stunt to drive awareness up front.

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MOY 2019: Anne-Marie LaBerge takes BRP on a ride

The marketer is transforming the recreational vehicle company from product-driven to experience-led.