Articles Tagged ‘Anomaly’

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Anomaly, Rethink take Gold at Clio Sports

Projects for Budweiser and Sports Experts were among the work recognized at the awards show.

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Reese Mix forces sports fans to save their snacks

A snack bowl programmed to only open when the puck drops is part of a broader strategy to become a go-to gametime treat.

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SickKids and Cossette take CASSIES Grand Prix

The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.

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CASSIES Gold: Bud’s strategy to own the goal

Anomaly earns three awards by helping the beer brand find a place in the heart of hockey fans.

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Budweiser’s premium approach to celebrating goals

The beer brand enlists Wayne Gretzky and upscale product features to elevate the experience around the Red Light.

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It came from Canada: Part 3

How Budweiser and Canadian Down Syndrome Society found universal insights in homegrown campaigns.

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Nike focuses on Canada’s competitive side

The brand’s winter campaign includes nine slightly different ads delivering a unified message about politeness in sports.

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Anne-Marie LaBerge’s quest for a more human brand

BRP’s search for more unified branding looks to better connect with its fans and find new business opportunities.

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2017 Strategy Awards: Budweiser lights up

The brand reached hockey fans with a game-synced beer glass that lit up with each goal.

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Smart and spooky Halloween creative

How brands from Oh Henry! to the Missing Children Society are staking claim to Oct. 31.

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Mass Minority hires its first president

Brent Rivard joins from New York’s Anomaly to help tighten operations at the company.

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Sport Chek busts a move in apparel

The retailer uses a team of dancers to bring some energy to its lifestyle collection.

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Budweiser gets serious about Halloween

The brand hopes to leverage a global campaign to drive value for local partners and own the occasion.

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Oh Henry wants you to ‘crack a wrapper’

Some creative packaging and a social push kicks off a summer of millennial outreach.

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Anomaly, Cleansheet stand tall at Clios Sports

Seven Canadian agencies took home hardware for their best sports-related work.