Articles Tagged ‘Apex PR’

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Up to the Minute: Wasserman + Partners adds to leadership

Plus, Apex PR and Ruckus Digital expand and Jungle Media picks up an AOR assignment with Wealthsimple.

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How New Balance became king of the rebrand

The athletic co’s Patrick Cassidy, global director of consumer marketing, on building off the Kawhi Leonard marketing fun.

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Up to the Minute: Ruckus Digital bolsters its ranks

Plus, LP/AD adds a social media manager and Bambou Communications picks up several assignments.

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The majority of CMOs have not recently evolved their strategies: report

Senior marketers have been slow to adapt, according to new research by the CMO Lab.

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Up to the Minute: Kwittken rebrands

Plus, Apex PR appoints SVP of integrated communications and Cartier adds to account team.

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Re/Max selects Apex

The agency will manage the real estate company’s PR efforts and provide digital support through its Ruckus division.

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Up to the Minute: Apex PR names new VPs

Plus, Zendatamarketing expands to Toronto, Nurun adds to its client services team and more news you may have missed.

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Walmart targets growing needs

The retailer’s back-to-school campaign looks to give extra value to both moms and post-secondary students.

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Up to the Minute: Dentsu Aegis ups its data game

Plus: New hires at Zulu, Unitas and Brad, and more news you may have missed.

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Parkinson Canada tackles ‘life lists’

A new campaign hopes to engage younger donors by tapping into their spirit of adventure.

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Walmart celebrates the smart

The retailer commends the mom who plans ahead, plus adds some freshness to its snack ideas.

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Up to the Minute: Tag’s new ECD

Plus: Imedia wins Parks Canada, Ipsos’ first CMO and other news you might have missed this week.

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Walmart’s refresh

The retailer takes an omni-channel approach to promote its upgraded grocery offering.

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CASSIES Silver: Tangerine bears the fruits of branding success

To break through the clutter, the challenger bank unveiled its new identity, gaining awareness and clientele.

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Walmart turns 20

The brand’s Canadian operation celebrates two decades of rocking the retail boat.