Articles Tagged ‘ar’

SBShanghai4

Tech in Action: Shanghai’s AR-filled Starbucks

The giant new retail location lets visitors see inside the roastery’s operations and order from anywhere.

Penningtons

Penningtons brings AR in store

The retailer boosts engagement ahead of Black Friday with a “Mystery Quest” app.

AIR-MILES-Campus-Tour-5-623x350

Air Miles augments its campus tours

The brand adds an AR element to its promotion with post-secondary students this year.

Shikatani-Lacroix-EEG-VR-headgear

Shikatani Lacroix gets in shoppers’ heads

The design agency is combining neuromarketing with VR and AR to measure emotional responses to digital prototypes.

vr-mccartney

Next Big Things: New tech will lead to new storytelling

How VR, AR and even UHD will open the doors to different kinds of content and entertainment experiences.

teehanlaxtouch

Teehan+Lax takes AR to next level

The Toronto-based agency unveils Touch Vision Interface, which uses smartphone tech to make AR a hands-on experience.