Articles Tagged ‘Athena Kalkanis’

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First Choice Haircutters promotes its stylists’ skills

The hair salon chain turns to its clients to show how the value-focused brand still has the ability to meet a customer’s needs.

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First Choice does good with a haircut

The chain of salons builds its community connections by giving back to local charities.

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Why First Choice Haircutters wants to highlight its stylists

Phase two of the brand’s “You Belong Here” campaign puts the focus on service and the employees that offer it.

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First Choice looks for a new face

The hair salon chain wants customers to show off their looks for a chance to model for the brand.