Articles Tagged ‘autotrader’

AutoTrader

AutoTrader launches two spots with new agency

Doug&Partners led a new campaign for the auto classifieds site, which also maintains a relationship with agency Co-Op.

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Some Guy signs on with AutoTrader

A new campaign introduces an “everyman” spokesperson to show that expertise isn’t needed to use the site.

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Up to the Minute: Porsche gets new marketing director

Plus: Ad associations reach a deal with Quebec’s performers union, and more news you may have missed.

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Autotrader goes ad hoc

The site has named Co-op Advertising as its AOR, launching a new campaign focused on the human element of car-buying.

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The trouble with shareable content

Brands are using more graphic content to break through, but have consumers had enough?

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The 2013 Marketers of the Year revealed

This year’s top marketers include overall winner Duncan Hannay of Scotiabank, Kraft’s Kristi Murl, Livia Zufferli of Target, Ubisoft’s Lucile Bousquet and AutoTrader’s Ian MacDonald.

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Marketers of the Year: Ian MacDonald puts AutoTrader’s digital foot forward

Using creativity and analytics, the director of marketing tackled sensitive PR issues, navigated a thorny path to online and built a rich customer review platform.

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AutoTrader and DDB win CASSIES Grand Prix

The agency picked up the top prize for its work on the car website. John St., Cundari, Anomaly, Juniper Park, Taxi 2 and Wunderkind also nabbed some golden hardware.

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CASSIES Grand Prix: AutoTrader boasts the most cars in one place

An online reimagination saves the brand from an existential threat.

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AOY Finalist: John St. hits its stride

The agency takes fifth place with work for Wiser’s, Maple Leaf, Stanfield’s, AutoTrader and Tetley.