Articles Tagged ‘Axe’

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Axe enlists Kyle Lowry to help young men ‘stay chill’

The Toronto Raptor talks about an embarrassing moment as part of the brand’s more modern portrayals of masculinity.

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Axe gets delirious to reach gamers

A series of ads created for platforms like Twitch aim to bring young men into the global “You’re Gold” campaign.

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Busting myths about Gen Z

Axe, Glossier and General Mills focus on Gen Z truths to build their brands and campaigns.

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Axe challenges stereotypes on social

The Unilever brand taps two big name athletes to help sell its challenge of traditional masculinity.

Dove

What Unilever’s #unstereotype means for Canada

The CPG company’s Canadian marketing VP talks about the country’s role in the initiative to end gender stereotyping.

Shane Foran

Axe finds its mentors

The Unilever brand launches a grassroots program as part of its overall move to celebrate modern masculinity.

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Athlete of the Year: Kyle Lowry a slam dunk for brands

How the Raptors superstar has made his mark beyond the court.

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Axe shows some professionalism

The Unilever brand continues to mature by celebrating the confidence of self-made success.

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Sid Lee dives into data with new partnership

The agency is working with Dive Networks for data visualization screens, and applying the numbers to its future Axe campaigns.

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Weekend reading: Axe bromances the older gent

How Unilever ditched the bikini babes, toned down the scent and matured its messaging to reach a demo that’s growing up.

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Tumblr launches Creatrs Network

The social platform is pairing advertisers and creators to create better native ads.

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Trends you might have missed

Say goodbye to giftvertising, and say hello to YouTubers and anyone but mom. Here’s what you should keep an eye on in 2015.

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Axe Canada names Sid Lee AOR

What does the new agency mean for the men’s grooming line? A new direction and more made-in-Canada creative, to start.

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Union buys Trapeze

Is there something in the water? Another MDC pair have merged, this time under the Union banner, giving the team the scale to go after bigger clients.

Unilever’s edge is global, green and digital

Dickie Martin, the CPG co’s new VP marketing, brings worldly knowledge to the Canadian market.