Articles Tagged ‘back-to-school’

Back-to-school

Majority of parents going online for back-to-school

Average spend per child among many Canadian parents has dropped this year, according to new research by Ebates.

Scotties

Scotties adds coffee to the package

The Kruger brand partnered with Tim Hortons and receipt-reading tech Snipp in a back-to-school promo.

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Back-to-school spending on the rise

More parents are going digital to avoid lineups, but still look in-store for sales, according to a pair of surveys.

Walmart

Walmart celebrates the smart

The retailer commends the mom who plans ahead, plus adds some freshness to its snack ideas.

London Calling Down to Earth

Cadillac Fairview’s new beginnings

The shopping centre company taps into the desire for reinvention around back-to-school season.

BestBuy

Best Buy dials up its back-to-school push

The retailer helps parents break through the jargon in its new campaign.

Sears

Sears Canada aims for ‘just right’

The retailer’s back-to-school campaign looks to help out parents frustrated by kids who grow like weeds.

RBC

RBC’s bottomless back-to-school push

The bank wants parents to know they don’t have to choose between kids’ wants and needs.

Infographic: BTS shopping 101

Get schooled in when, where and how parents are buying for the new school year.

Future Shop3

Who wants to be an astronaut?

Future Shop wants university students to “shop for the future” in this year’s back-to-school campaign.

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Why Canadians don’t enjoy shopping for new gadgets

Microsoft’s Alyson Gausby on how brands can keep decision-making simple for back-to-school shoppers.

back to school

Back-to-school tip: Start earlier and finish later

Google’s Alexandra Cohn gives a lesson on three types of back-to-school shoppers.

The back-to-school battle is on

As value and assortment take centre stage, how are Target, Walmart and Staples distinguishing themselves?

Money1

Back-to-school spending jumps

Montreal’s Ernst & Young forecasts the highest growth since the 2008 recession.

Walmart

Moms’ moods inspire Walmart

From the emotional to the ultra-organized, the retailer showcases multiple mom personas in its new back-to-school campaign.