Articles Tagged ‘Barbie’

Barbie 3

Barbie shoots for the stars

A PR stunt for the Mattel brand’s diamond jubilee sees the iconic doll (dressed as an astronaut) airlifted into space on camera.

tessa

Behind Toys “R” Us and Mattel’s retail partnership

How the toy retailer and toy manufacturer have worked together to ring in Barbie’s 60th.

barbierockstar

Barbie gives girls their dream jobs

The toy’s “You Can Be Anything” platform comes to Canada to show girls they can be whatever they want when they grow up.

Barbie

Barbie packs some power

The brand’s new global campaign is all about showcasing how girls can be superheroes in their everyday lives.

barbiePressRelease

Barbie inspires altruism

The Mattel brand wants girls to “wish it forward” with its first Canadian-specific CSR initiative bowing this holiday season.

BarbieEntre_Vertical

Barbie wants girls to be their own bosses

The Mattel brand is hoping to get more girls excited about being entrepreneurs later in life with a new Career line doll.

Hot Wheels Track Builder Challenge Exhibit

Mattel launches revamped global branding team

The maker of Hot Wheels and Barbie has announced a new streamlined marketing division to span the co’s global brands.

Walmart campaign highlights big brands

The retail giant aims to raise awareness around its offerings from Apple, Samsung and L’Oreal, among others.

Barbie

Mattel opens the doors to Barbie’s closet

The brand has launched a cross-platform campaign aimed at reaching both young girls, as well as older fans of the brand.