Articles Tagged ‘bbdo toronto’

DrScholls_5

Dr. Scholl’s steps towards more emotional platform

The Bayer brand aims for a more holistic brand image, not showing any of its products in a new two-minute spot.

Rogers

Rogers invites customers to take control of their entertainment

The launch campaign for the telco’s IPTV service features a series of commanding characters from popular shows.

Screen Shot 2018-08-22 at 12.34.14 PM

2018 Strategy Awards: Changing the game

How BBDO Toronto and Bensimon Byrne, Narrative, OneMethod mixed things up, plus the Creative Catalyst winners.

_DSC6953

And the Strategy Award winners are…

FCB dominated the third annual awards gala last night in downtown Toronto.

RBC_Take20_Campaign_6

RBC takes a lighthearted approach in latest campaign

The bank enlists Canadian actor Jay Baruchel to demonstrate three services that make the bank different.

CatCalmRadio_Image_1

Whiskas soothes cats on their way to the vet

The Mars Petcare brand launches “Cat Calm Radio,” a station broadcasting species-specific music.

TheUnfunBalloon_balloon_image

Taking the fun out of balloons for a good cause

The Lung Association is hoping to drive awareness for COPD with a simple test.

Kotex2-622x343

Canada snags nine Effies

There were no Gold winners, but eight agencies took home other awards from the show recognizing creative effectiveness.

Gold_Pencil

Cossette leads Canadian agencies at One Show

Five shops picked up Gold Pencils at the first night of the awards.

RBC_Olympics_1

RBC aims to make ‘Someday’ more emotive

As part of its 2018 Olympic push, the bank turns to documentary-style spots to tell athletes’ backstories.

CPC - Greatness Is Rare_2

What does it take to reach the Paralympic podium?

A Canadian Paralympic Committee brand campaign focuses on the “greatness” of Team Canada athletes.

BBDO Group (1) Crop

BBDO hires head of planning

Sarah Henderson joins from Grip to further build data and analytics into the agency’s work.

Seniors Affairs2

Ontario Ministry of Seniors Affairs looks back to the 70s

A campaign inviting seniors to visit a new ministry website foregoes all the usual tropes about older demographics.

Consequence Strains3

Check it out: Cannabis strains to end high driving

R.I.D.E. Checks worked with BBDO and producer Beleave to create weed that reminds you not to get behind the wheel.

livinglogo

KBS wins Epica Grand Prix

The agency’s design work for Innocence Canada is among 11 Canadian winners at the show.