Articles Tagged ‘BCON Expo’

Michael Letsche

Selling bold ideas up the chain

How a focus on business problems helped BMO take on a risky marketing initiative.

VW

BCON Bits: Volkswagen goes bite-sized

Volkswagen Canada’s Jordan Gracey on the brand’s shift to smaller-scale branded content.

Simmons

BCON bits: Giving brands some character

Ahead of his talk at BCON Expo, Robert Lambrechts on how products can be characters in films like Intel’s latest project.

Lenovo

BCON bits: Finding the millennial funny bone

The Onion is training, not tricking, Gen Y to listen up, says Rick Hamann ahead of his talk later this month.

EK4A4531

2015: Hack at it

From our year-end issue, publisher Mary Maddever on reinvention and a 2015 wishlist.

Co-chair Judy Davey, EVP activation, ZenithOptimedia, addresses the audience

BCON Expo 2014

Did you miss the branded content conference? Our photo gallery will make you feel like you were part of the action (sort of).

the movie out here

Extreme contenting

Strategy publisher Mary Maddever on branded content, collaboration and supporting Canadian digital platforms.

FunnyorDieHasselhoff

From UGC to Hasselhoff and Subaru

Funny or Die’s Chris Bruss walks us through the site’s evolution to branded content ahead of his BCON chat.

Copied from Media in Canada - Bconmorning panel

Industry gets social with branded content: BCON Expo

From previewing new shows like The Social to discussing how brands can partner with popular bands, the inaugural event explored the past, present and future of branded content in Canada.