Articles Tagged ‘Becel’

FridgeGoals

Becel wants millennials to show off their ‘fridge goals’

A new influencer-driven campaign for the margarine brand aligns with the themes of Canada’s revised Food Guide.

Becel

Becel promotes spontaneous acts of baking during the holidays

The Upfield margarine brand shows how baking can make a house feel like a home.

Becel_2

Becel embraces plant-based diets

The Unilever brand puts influencer Jillian Harris at the heart of a campaign to make the most of modern eating trends.

Avo

Why avocados are up Becel’s alley

The margarine brand is skewing younger with its latest product launch, particularly with an exclusive Toronto pop-up.

Norm

Check it out: Heart and Stroke employs the 6ix Dad

The organization taps Toronto councillor Norm Kelly to gain new participants for its annual event.

Becel

Becel makes things simple

The Unilever brand’s new experiential campaign focuses on showing that margarine’s origins are as natural as butter.

Becel CASSIES

CASSIES Silver: Becel gets baking

The margarine brand had the recipe to counter its declining use.

becel maple 1

Becel, IGA and Les Sucreries Beaurivage partner up

The margarine brand, grocery store and maple syrup came together and placed their products side-by-side in a promotion to boost sales and introduce shoppers to a new salmon recipe.

Stride High

Shopper Innovation Awards: Small budget

Programs for Stride Gum and Becel make big impacts with small budgets, winning Silver and Bronze respectively,

becel

Becel spreads the love

The Unilever brand is targeting moms with a TV and digital campaign that urges them to take care of themselves.