Articles Tagged ‘beer fridge’

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Shopper Innovation Awards: Molson’s mobile fridge goes viral

The beer co’s now-famous fridge travelled the world, and generated buzz and sales at home.

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Are brands set up for the long haul?

Publisher Mary Maddever noticed a trend among the award-winning campaigns of the past year. Are we thinking too short-term?

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Creative Report Card: Mapping the Beer Fridge’s globe-trotting success

A look back at the Beer Fridge’s epic journey, which brought it to the top of this year’s CRC.

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CASSIES Grand Prix: Molson Canadian’s passport to success

After some globe-trotting and unique thirst-quenching, the Beer Fridge snags top honours at home.

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The 2015 CASSIES

This year’s awards reflected changes in the industry, but as always, recognize ‘The work that worked.’

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No, TV isn’t dead

CASSIES judge and Taxi’s chief strategy officer Mark Tomblin on why the medium is still relevant today.

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What keeps David Bigioni up at night?

Molson Coors’ VP marketing talks about finding efficiencies, managing data and fostering talent in a world where it feels like nothing is allowed to fail.

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Taxi and Canadian Tire nab top B!G honours

From particularly Canadian executions to a driving playground for movie-goers, check out this year’s B!G winners.

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AOY Silver: Rethink digs up winning ideas

From “piss off Putin” briefs to uber-successful Molson Canadian fridges, this Toronto agency is basking in a glowing year.

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B!G Silver: Rethink unlocks national pride for Molson

How a travelling beer fridge took the world by storm.

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AToMiC Awards: Rethinking content, hyper-local

These winning campaigns tapped into classic Canadianisms and stripped-down (literally) Canadian talent.

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See the One Show winners

Check out the work that won Cossette several pencils and saw Anomaly and Paprika each take home a Gold.

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AToMiC shortlist: part seven

And that’s a wrap! Strategy releases the final nominees in Tech and Transmedia, just in time for Thursday’s show.

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Top Cannes contenders: Titanium & Integrated

Strategy is wrapping up its countdown of the campaigns most likely to win big at the Palais this year.

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Top Cannes Contenders: OOH

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.