Bertrand Cesvet » strategy

Articles Tagged ‘Bertrand Cesvet’

sidleewider

A softer, more inclusive Sid Lee

CEO Bertrand Cesvet says new human-centric branding reflects the increasing importance of collaboration in the industry.

shutterstock_207866794

Why Sid Lee is right at home with Kyu

A year after the acquisition, the top brass talk collaboration and the benefits of staying small.

shutterstock_132066608

Agency collective Kyu acquires Sid Lee

The deal will allow the shop to build business in Asia while retaining its name and staff.

McMorris

Bits from BCON

From Red Bull’s subtle doc to the pros and cons of branded content with talent, here are some takeaways from yesterday’s BCON Expo.

Sid-Lee-Enterainment-300x200

Sid Lee and Cirque du Soleil announce new venture

The agency’s chairman Bertrand Cesvet talks about the launch of Sid Lee Entertainment, which will be led by Joanne Fillion.

handshake

Sid Lee wins Luxury Retreats

The agency is tasked with developing a new communication platform for the full service villa rental company.

beach party

Spotting Canadians At Cannes

A guide to finding Canucks during the festival.