Articles Tagged ‘Best Buy’

Copied from Media in Canada - Best buy

Best Buy Canada unwraps the power of tech gifts

The electronics retailer has launched its holiday campaign with the message that the right technology can make anything happen.

PainSquad

Cundari takes top prize at CMA Awards

The agency and SickKids won Best of the Best for the Pain Squad app, with Lowe Roche, BBDO and DDB among the most awarded agencies.

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Best Buy Canada’s bold plan to stay #1

Angela Scardillo, VP marketing, says the Canadian arm of the electronics retailer has a plan to fend off increasingly heavy online competition and stay ahead of the curve.

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Best Buy’s innovative back-to-school campaign

The retailer is tapping real innovators to target the university-bound crowd.

Maximum Stretch

Stops, starts and changes; Couche-Tard expands into Europe

Canadian grocers may soon see an online deal aggregator; Target and Microsoft announce new retail locations; and Best Buy Canada unveils a plan to compete with Amazon.

Human Twitter

Mobile to the rescue

A panel of experts from Cossette, Best Buy, Virgin Mobile and Tribal DDB weigh-in on how mobile can solve new advertising dilemmas.

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Retailers digitize gifting this holiday season

The big names in retail, including Shoppers Drug Mart and Walmart, are encouraging Canadians to shop with them by offering digital solutions that make gift-giving easier.

Angela Scardillo

Mobilizing mobile

Angela Scardillo, Best Buy’s VP of marketing and communications, explains why 2011 was the year the brand upped its game in mobile.

TwitterGiftSOS

It’s the most digital time of the year

Shoppers Drug Mart, Future Shop, Best Buy and Indigo launch online holiday campaigns.

BestBuyHoliday

Best Buy says ‘game on’

The retailer is targeting moms with its holiday campaign, which features a big TV buy and a Facebook game.

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Shifting focus for back to school

Retailers like Best Buy, Staples and Walmart are targeting students head-on.