Articles Tagged ‘Black & Abroad’

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FCB/Six wins the 2019 Strategy Awards Grand Prix

The agency took the top prize for its work on the insights-driven “Go Back To Africa” campaign for Black & Abroad.

Go Back to Africa

Strategy Awards 2019: Content flows from data stream

How Black & Abroad, Sport Chek and Radio-Canada tapped into the power of data to change perceptions and drive purchases.

Black&Abroad

Cannes 2019: FCB/Six medals again, this time in Mobile

CCO Ian MacKenzie on Canada’s potential in the category following the Bronze win.

Black&Abroad

Cannes 2019: FCB/Six wins Grand Prix in Creative Data

The agency took the top prize for Black & Abroad’s “Go Back To Africa,” while FCB Toronto won a Gold in the first edition of the Creative Strategy Lions.

Black&Abroad

Black & Abroad wants to send Black travellers ‘back to Africa’

Working with FCB/Six, the travel company looks to reframe a racist phrase into a positive one about visiting the continent.