Articles Tagged ‘Blue Ant Media’

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Up to the Minute: Mackie Biernacki wins retail client

Plus: promotions and changes at TP1and Substance, plus more news you might have missed this week.

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WWF and Love Nature pair up for branded content

The organization and nature channel’s partnership includes an online content hub about Canada’s watersheds.

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Ford’s weekend adventures

The car co forgoes celebrities in favour of real people in its latest branded content push.

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The fight for specialty channel survival

Starting next year, Canadians will pick, pay and determine the fate of Canada’s slew of specialty channels.

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Creating for the next generation

Media cos are venturing into the over-the-top video playground and hoping advertisers will join the game.

The fight for Fall TV

Compare and contrast the battle plans from each of the major networks as we head into the new fall season.

The new media partners

Content players like Canadian Tire and TSN are increasingly securing deals to reach the masses amidst today’s fragmentation.

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MAOY Honourable Mention: Starcom MediaVest Group’s content push

The media agency is recognized for work for P&G, Express and Microsoft.