Articles Tagged ‘Blue Hive’

Screen-Shot-2014-10-16-at-9.45.11-AM-623x350

Grey, Leo pick up Yellow Pencil at D&AD

The agencies were among nine Canadian shops recognized at this year’s awards.

cottageLifeFordEscape

Ford’s weekend adventures

The car co forgoes celebrities in favour of real people in its latest branded content push.

LIA

LIAs award 30 trophies to Canada

JWT leads the pack, with a strong showing in Radio driving wins for the country overall.

TryMoreToronto-4

Ford tries a new perspective

From axe-throwing to car-bowling, the auto company wants drivers to embrace their adventurous sides.

ford

What’s buzzing at Blue Hive?

The Ford-focused shop’s new ECD Serge Pennings on the need for a unified voice, and positioning the brand as a Canadian favourite.

shutterstock_172686401

WPP agencies launch Ford-specific shop

Y&R, Mindshare and Wunderman join forces to create Blue Hive, which will handle all the carmaker’s marcom, following similar moves around the globe.