Articles Tagged ‘Bob Cummings’

WestJet-Meet Swoop

Branding WestJet’s new low-cost carrier

The airline’s EVP of strategy on the opportunity behind Swoop’s offering.

westjet

WestJet means business

A new campaign builds on the brand’s experiential history to hook business travellers.

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Inside WestJet’s fight for the skies

In two decades, the airliner went from being a challenger brand to one that upstarts want to challenge.