Articles Tagged ‘Bond Brand Loyalty’

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Is your loyalty program satisfying your customers?

Bond Brand Loyalty’s annual study reveals how brands can improve engagement and happiness with their programs.

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London Drugs makes a loyalty play

After years of research, the pharmacy has launched a program tailored to customer purchases and behaviour.

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Loyalty cards: where’s the love?

Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.

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What keeps drivers loyal?

A new survey shows that many Canadians plan to switch car brands next time they’re in the market.

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Bringing ‘earn and burn’ to financial services loyalty

A new app-based offering aims to speed up shoppers’ ability to redeem their credit card rewards.

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Up to the Minute: New VPs at Brad and Edelman

Plus: Bond’s management team buys the agency and more news you might have missed.

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Up to the Minute: Red Lion’s roaring new hires

Plus: Another new VP at Environics, BBR expands its programmatic team and more news you might have missed.

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Are loyalty programs the fifth P of marketing?

A new report shows just how important programs have become, and which brands are doing it right.

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Infographic: Loyalty and holiday shopping

Almost half of consumers will buy their favourite brand as a gift for someone else, and other seasonal shopping stats.

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Former BMO VP returns to Bond Brand Loyalty

Rob Daniel heads back to the loyalty firm after two years with the bank to lead its customer insight team.

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Discounts still king for loyalty perks: study

Three-quarters of Canadians want money off their purchase, while customized content is increasingly becoming important, a new report finds.