Articles Tagged ‘Boom! Marketing’

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Scotiabank goes back to school

The “Scene Saves the Day” program expands the bank’s presence on campuses in an attempt to get new customers for life.

Boom Marketing

Boom Marketing refreshes brand, adds new faces

In its 13th year, the MDC-owned shop wants to expand beyond its experiential roots.

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Brand Partner of the Year: Nutella’s pairings

The sweet spread has stuck itself to Tim Hortons, Longo’s and even a celebrity chef.

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Fuse hires experiential vet

Boom! Marketing founder Nicole Gallucci will attempt to bolster the agency’s experiential marketing offering.

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Check it out: Schick’s inviting hotel

The brand has created a mini hotel to entice millennial women during festivals this summer.

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Nutella hits the road

The brand’s latest experiential play takes celeb chef Stefano Faita on a food truck tour.

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Snack on this: Campbell offers the best of both worlds

The brand has a new health-focused chip on shelves, and is promoting it in stores and in malls with displays and experiential sampling.