Articles Tagged ‘Braden Hoeppner’

Braden-Herschel

View from the C-Suite: Herschel outgrows its ‘hipster’ roots

Braden Hoeppner explains how the Vancouver-based backpack and accessories brand is speaking to culturally savvy travellers.

SAXX underwear

Why SAXX has shifted to purpose-driven marketing

The brand is looking through an anthropological lens to find the connection between men’s undergarments and social change.

kitace

Kit and Ace merges content and commerce

Why the fashion brand has redesigned its e-comm platform to make editorial stories shoppable.