Articles Tagged ‘Brainsights’

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How to speak to Boomer audiences

A report by Brainsights delves into how marketers can address the many stereotypes that persist about the 55-plus segment.

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Do you suffer from ‘screenesthesia’?

Brainsights’ Kevin Keane explains what happens when you ignore the context in which your content appears.

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Imagining the urban brandscape

Brainsights’ Kevin Keane illustrates how brands can truly integrate themselves into city living.

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Ads that stick in your brain

Are Canada’s most creative campaigns better at grabbing attention than ones made in the U.S.?

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Advertising titles: Real or fake?

With agencies throwing around new titles like candy, take strategy ‘s quiz and test yourself on which positions are for real or fabricated.

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Brains Don’t Lie

Neuromarketing is getting serious, with four new Canadian entrants to the market in the past six months alone. These companies say they can tell what consumers really like – even when participants don’t know themselves.

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One-minute AToMiC ideas

Missed the conference yesterday? Catch 60-second recaps from presenters Donald Chesnut of SapientNitro, Kevin Keane of Brainsights and PJ Pereira of Pereira & O’Dell.

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AToMiC recap: glimpse into the future today

Yesterday’s conference on technology, creativity, advertising and media brought together key speakers from different walks of life to look for ideas that push the industry forward.