Articles Tagged ‘brand loyalty’

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How Canadians decide what to buy

A new PwC report looks at the impact of social, buying local and why omnichannel is so important.

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Which brands do Canadians trust most?

A new study suggests that trust is most important when it comes to products for kids and pets.

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Online ads deemed less trustworthy than traditional

But when it comes to trust, the brand matters more than the media type, according to a new report.

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Is your brand trusted?

A new study picks out the beer, car and retail brands, among others, that consumers trust most.

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Infographic: Brand loyalty is fleeting

Three-quarters of Canadians have switched from a preferred brand in the past year, according to a new report from Veritas.