Articles Tagged ‘brand trust’

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What are Canada’s most trusted brands?

The second annual Gustavson Index reveals the standouts for consumers in various categories.

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Online ads deemed less trustworthy than traditional

But when it comes to trust, the brand matters more than the media type, according to a new report.

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Is your brand trusted?

A new study picks out the beer, car and retail brands, among others, that consumers trust most.

Editorial: The age of cynicism

From strategy‘s May issue, editor Emily Wexler on CSR authenticity, critical observation and which spot brought her to tears.

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Investing in trust

Want to be considered a trustworthy brand? Set aside one-off cause programs for long-term commitments that show the difference your company is making.