Articles Tagged ‘branded content’

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Branded content gets real (and pays for itself)

A look at who has moved beyond test-and-learn to make compelling content part of their business model.

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DAOY Silver: Grip redefines branded content

The agency has a knack for creating new products for brands, and using digital to talk about it.

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BCON Bits: Volkswagen goes bite-sized

Volkswagen Canada’s Jordan Gracey on the brand’s shift to smaller-scale branded content.

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Throwback Thursday: strategy in 2013

Last year, branded content was the big buzz, Target ventured North and Dove went viral…again.

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What branded content isn’t

It doesn’t give you a customer. It won’t tell you if you sold more product. And it’s definitely not easy, says Toast’s Alexandre Gravel.

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Why John Oliver is wrong about native advertising

DAC Group’s Scott Ensign in defence of blurring the lines between news and content.

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Mad money: Advertising trends we’d put our money on

Lg2′s Nellie Kim and Chris Hirsch play the advertising stock market, with buy/sell/hold advice on robots, big data and more.

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Expert reviews still most effective at getting buyers

A new study found consumers perceive branded content as less informative than neutral third-party reviews.

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Branded videos surpassed 100 million hits last year

A new study found the branded content wave is still rising, with an almost 50% year-over-year increase in views.

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Extreme contenting

Strategy publisher Mary Maddever on branded content, collaboration and supporting Canadian digital platforms.

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Bits from BCON

From Red Bull’s subtle doc to the pros and cons of branded content with talent, here are some takeaways from yesterday’s BCON Expo.

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The next wave of branded content

Here’s a crash course on fusing branding and entertainment from Koodo, Dempster’s, Molson and more.

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Sid Lee launches a content division

Joseph Barbieri will helm the new practice, which will focus on creating editorial content for clients.

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State of the marketing nation

Branded content and earned media are on the rise, while Facebook saw a decrease in brand participation, strategy‘s annual survey finds.

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Luxury brands’ content play

Great content on digital platforms linking to an e-commerce offering is becoming a necessity in the high-end fashion retail market