Articles Tagged ‘BrandSpark’

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McDonald’s named Canada’s favourite restaurant

The QSR fared well in BrandSpark’s inaugural restaurant study, but ironically didn’t place in the Best Tasting Burger category.

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Marketers to boost mobile, social and digital

The latest BrandSpark Marketer Survey also found 21% of marketers don’t consider their company innovative.

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Infographic: Mobile by the numbers

More than half of millennials use a smartphone while watching TV, but 84% browse unrelated content, and other interesting insights from a new study on mobile habits.

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Infographic: Mobile shopping habits

Tapped Mobile unveils research on how Canadian men, moms and millennials use their phones while in stores.

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Shopper marketing a top tactic for CPG and retail marketers: Survey

A third of CPG respondents expect shopper marketing budgets to rise, while two thirds of retailers are putting more weight behind CRM, loyalty and database marketing.

Facebook Canada's Steve Irvine speaks to marketers at BNPA conference

Mobile and social were hot topics at BPNA conference

Facebook’s Steve Irvine discussed how to be “social by design” at the 2012 Best New Product Awards Conference & Workshop.

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BrandSpark’s Best New Products revealed

New products from Mr. Clean, Nestle and Colgate are among Canada’s favourites, according to the latest survey.