Articles Tagged ‘Burger King’

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Tech in Action: Burger King shows the ridiculous potential of AI

The QSR aims to prove the value of human creativity in a tech-obsessed industry.

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From Cannes: Burger King’s CMO and the hacker mindset

Fernando Machado explains how the brand is able to take on everything from movie theatre regulations to airport fare.

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Tech in Action: Building a burger on Instagram

Burger King used polls in its stories on the social platform to create and deliver coupons for customized meals.

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Start thinking about your screen-less presence (column)

Mitch Joel gives brands the questions they should be asking in a voice-centred market.

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The Quickfire: What keeps the AMA’s Russ Klein up at night?

The former Burger King global marketer on ethical dilemmas and why awards matter.

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Cannes 2017: What is too creepy in Direct and Creative Data?

‘We’ve never seen anything as invasive as that,’ jury president says of Direct Grand Prix.

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Cannes 2017: Print doesn’t have to suck

The Print & Publishing jury president explains why the Grand Prix stood out in a category Canada was shut out of.

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The best in brand foolishness

Our sister site Stimulant rounds up some of the top prank ads from April Fool’s Day.

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Brands celebrate Valentine’s Day

A collection of campaigns that commemorate love in all of its forms.

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Tim Hortons heads to Southeast Asia

Following a master franchise model that’s proven successful for Burger King, the coffee chain is entering the Philippines.

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Canadian ads we’ll see during the Super Bowl

A look at the commercials, new and old, that millions of us will see during the game on Sunday.

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Burger King fosters love for chicken fries

The QSR turns to social to promote its new product launch and return its focus to millennials.

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The viral icing on the brand cake

But first you have to bake it, editor Emily Wexler tells brands in our October issue.

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Overall Brand of the Year: Crowning Tim Hortons

There’s no stopping this beloved Canadian icon. From product and tech innovation to going viral, here’s how to secure the top spot on the Brands of the Year list.

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Tim Hortons and Burger King complete whopper of a deal

The burger chain acquired the iconic Canadian restaurant to form the world’s third-largest QSR company.