Articles Tagged ‘C-Suite’

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Waking up to consumer needs of today (and tomorrow)

Part two of strategy’s MES roundtable brings marketers together to discuss the impact of cultural relevance and universal human insights.

Chaney, Jason

Preparing for the consumer landscape of tomorrow

In part one of strategy’s MES roundtable, marketers at leading brands discuss the evolving role of the CMO.

Corner Office

Corner Office Shifts: Hallmark Canada’s new president

A round-up of senior-level changes you may have missed.

Environics1a

Environics Analytics goes deeper with mobility data

The firm’s new tool is meant to help marketers fill data gaps, identify new markets and evaluate sponsorship investments.

Corner Office

Corner Office Shifts: Enercare’s new CEO

A round-up of senior-level changes you may have missed.

forum

How to harness the pratfall effect

Manning Gottlieb OMD’s Richard Shotton uses behavioural psychology to show that the perfect brand strategy is to be imperfect.

MES RoundTable 1

The nature of change for c-suite marketers

Part three of strategy’s CMO discussion on generalists vs. specialists and the speed of innovation.

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2018 Marketers of the Year

Defying fear, marketing norms and perceptions, here’s how these brand leaders won share and media buzz.