Articles Tagged ‘cadbury’

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Cadbury Bicycle Factory turns 10

How the initiative aimed at helping Ghanaian students ride to school has evolved since launching in 2008.

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Cadbury brings joy back to the holidays

How the brand is driving local relevance and trying to stay top of mind this December.

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Cadbury brings back the bikes

A promotional stunt by The Hive helps put some joy into the brand’s annual Bicycle Factory program.

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Mondelez taps into entrepreneurial culture

The CPG co is partnering with tech startups and retailers on Canadian pilot projects.

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Cadbury shrinks down

The chocolate brand makes big moments mini in its new campaign for its shrunken sweets.

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Secret Location opens Los Angeles office

The transmedia agency wants to expand original production development out of the new U.S. location.

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Throwback Thursday: strategy in 2014

Let’s look back on the past year (so far). In ’14, brands challenged gender norms and wearable chatter skyrocketed.

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Coffee Crisp’s survival guide

Strategy looks back at how the chocolate bar fought fierce competition to become a Canadian icon in 75 short years.

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Throwback Thursday: Strategy in 2009

For our 25th anniversary, we’re travelling through time. In ’09, Doritos’ Guru chipped in and the industry battled the recession.

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Boo-worthy brand opps

Not a candy brand? No problem! Here are a few ways to get in on the Halloween spirit.

Making it with the makers

Which brands are taking notice of the movement that blurs the line between consumers and creators?

Weekend reading: Chapman’s next chapter

The industry vet says goodbye to Capital C with some parting words for the ad biz.

Editorial: Doing more with a lot less

From our June issue, editor Emily Wexler on grand innovation on a tight budget.

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Cadbury’s light-generating bikes

With help from The Hive, the confectionery maker used 3D printers to create pedal-powered electricity for its Bike Factory project.

Creativity under constraints

John Bradley weighs in on what’s restricting inspired work and why it pays to fight for ideas you believe in.