Articles Tagged ‘Campbell’

Echo and Echo Dot AG

OK brands, are you ready to find your voice?

Managing editor Jennifer Horn on how to avoid creating content that gets lost in the voice ether.

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Weekend reading: How to train your marketers

Are we on the verge of a talent crisis? CPG marketing experts weigh in on the state of training.

Cannes blog: Mental health takes the stage

Campbell’s Philip Donne checks out award-winning, stigma-tackling work from the Palais.

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Snack on this: Campbell offers the best of both worlds

The brand has a new health-focused chip on shelves, and is promoting it in stores and in malls with displays and experiential sampling.