Articles Tagged ‘campbell’s’
Marketers of the Year: Bringing soup strategy to a boil
Moya Brown is helping Campbell’s fight for share by unifying the company’s departments and brands.
Campbell’s takes gourmet on tour
A travelling soup bar looks to drive trial for the brand’s more adventurous Everyday Gourmet line.
Campbell’s brings the Cantina to Montreal
The brand brings its pop-up soup kitchen to a new city to carry the message behind its “We All Soup” platform.
Campbell’s showcases its possibilities
The Cantina pop-up gives the “We All Soup” platform an on-the-ground presence.
Campbell takes soup into the new age
In its 85th year, the CPG co is rolling out new products and targeting a younger crowd, but will millennials warm to it?
Taxi 2 adds six
The agency beefs up its creative and account services teams in response to expanding business and a new client.
Campbell’s helps moms say thanks
The brand’s new social campaign acknowledges all the help that mothers get.
Adrian Capobianco named Proximity president
Picking up the digital veteran is in line with the agency’s data-first approach.
Campbell’s wants consumers to flip their lids
Baby it’s cold outside, so the food co is kicking off a contest to heat up its rebranded soup portfolio.
DAOY Bronze: Proximity goes big on data
How the agency is structuring itself to deal with a numbers-heavy future.
Campbell Canada names new VP marketing
Moya Brown assumes the role, leading the company’s marketing operation across all brands.
Throwback Thursday: strategy in 2006
For our 25th anniversary, we’re travelling through time. In ’06, Kraft got a new groove and marketers battled their own orgs.
Brains Don’t Lie
Neuromarketing is getting serious, with four new Canadian entrants to the market in the past six months alone. These companies say they can tell what consumers really like – even when participants don’t know themselves.
Global Tour: Influencing action through experience
Infield Marketing’s Martin Rydlo and Derek Joynt round up some cool global shopper marketing executions.