Articles Tagged ‘campbell’s’

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Experience-based retail

Here are three clever executions from the physical world to keep shoppers coming to stores.

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Marketers of the Year: Bringing soup strategy to a boil

Moya Brown is helping Campbell’s fight for share by unifying the company’s departments and brands.

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Campbell’s takes gourmet on tour

A travelling soup bar looks to drive trial for the brand’s more adventurous Everyday Gourmet line.

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Campbell’s brings the Cantina to Montreal

The brand brings its pop-up soup kitchen to a new city to carry the message behind its “We All Soup” platform.

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Campbell’s showcases its possibilities

The Cantina pop-up gives the “We All Soup” platform an on-the-ground presence.

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Campbell takes soup into the new age

In its 85th year, the CPG co is rolling out new products and targeting a younger crowd, but will millennials warm to it?

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Taxi 2 adds six

The agency beefs up its creative and account services teams in response to expanding business and a new client.

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Campbell’s helps moms say thanks

The brand’s new social campaign acknowledges all the help that mothers get.

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Adrian Capobianco named Proximity president

Picking up the digital veteran is in line with the agency’s data-first approach.

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Campbell’s wants consumers to flip their lids

Baby it’s cold outside, so the food co is kicking off a contest to heat up its rebranded soup portfolio.

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Throwback Thursday: strategy in 2012

Which QSR giant launched a transparency push that has since won it some serious hardware?

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DAOY Bronze: Proximity goes big on data

How the agency is structuring itself to deal with a numbers-heavy future.

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Campbell Canada names new VP marketing

Moya Brown assumes the role, leading the company’s marketing operation across all brands.

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Throwback Thursday: strategy in 2006

For our 25th anniversary, we’re travelling through time. In ’06, Kraft got a new groove and marketers battled their own orgs.

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Brains Don’t Lie

Neuromarketing is getting serious, with four new Canadian entrants to the market in the past six months alone. These companies say they can tell what consumers really like – even when participants don’t know themselves.