Articles Tagged ‘Canada 150’

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Tim Hortons’ Canadian birthday toast

Amid a score of history-focused Canada 150 spots, head of marketing Tammy Sadinsky aims for the here and now.

SingleCandle

Time for cake (and mass advertising)

Canada 150 encourages brands to dig into the archives, soak up a long-term view and find something unique to share.

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To 150 years of diversity

Managing editor Jennifer Horn on what it’s like to be an outsider in Canada (and the grocery aisle).

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Maytag’s more reliable Canadian home

The brand uses a news story as the hook for its Canada 150 campaign around dependability.

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True patriot branding

As July 1 approaches, here’s how brands are taking part in Canada’s 150th birthday celebrations.

Labatt150

Labatt 50 ‘rebrands’ for Canada’s anniversary

The beer born to celebrate one anniversary waves the flag for Canada 150.

Molson

Molson wants a taste of Canada

The brand offers Canadians the opportunity to win its red fridges by nominating those who represent us best.

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Roots looks to redefine ‘nice’ in Canada 150 campaign

Behind the brand’s attempt to challenge the Canadian stereotype.

CIBC

CIBC celebrates its 150th with a digital mosaic

The bank is using social media aggregation for a Canada 150 campaign that celebrates diversity.

TD Bank Group-TD celebrates Canada-s 150th birthday by revitaliz

TD gets greener for Canada 150

Why a focus on improving parks and community spaces is at the heart of the bank’s initiative.

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Was Canada 150′s logo doomed from the start?

Taxi’s Dave Watson on why backlash around the logo shouldn’t be aimed at its designer.