Articles Tagged ‘Canada Bread’

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Takis uses reverse psychology on snackers

The brand launched in Canada with a campaign telling consumers its tortilla chips are too spicy, too crunchy and too intense.

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Do Canadians still trust their grocery stores?

After allegations of bread price fixing, a survey shows existing relationships might help grocers ride out an ongoing scandal.

Dempsters

Cundari expands its relationship with Canada Bread

Expanding beyond its digital mandate, the Toronto agency is ready to dive into the bakery brand’s marketing strategy.

Mothers

Showing mom some love

Brands like Tassimo, Sport Chek and Blacks want to move you to tears this Mother’s Day, while Telus tickles your funny bone.

connie

Connie Morrison’s 2015 resolutions

This year, the Canada Bread SVP wants to look beyond the traditional bread market, grow distribution and set more ambitious goals.

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The passion of the marketer

Editor Emily Wexler on the characteristic driving marketers to excel at their jobs.

Toews

2014 Marketers of the Year

Here’s the skinny on what made these folks rise to the top of our list.

connie

Connie Morrison breaks bread with skeptics

We’re rolling out our Marketers of the Year this week. Check out how the Canada Bread SVP marketing and innovation turned around a category in decline.

dempsters

Check it out: Dempster’s toasted flip book

To battle stagnation and share decline, the Canada Bread brand makes things personal.

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Dempster’s shows food some love

A catchy lesson on how to use a tortilla wrap from the Canada Bread brand and Cundari.

ZeroInhibitions1

The next wave of branded content

Here’s a crash course on fusing branding and entertainment from Koodo, Dempster’s, Molson and more.

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Dempster’s targets DIY guys

The Canada Bread brand’s campaign steers away from moms to take aim at millennial males with a spoof on home-reno shows.