Articles Tagged ‘canada goose’
Canada Goose names new North American marketing VP
Stewart Clark arrives from Reebok as the winter wear brand hits its stride.
Canada Goose gets into travel
The brand creates a new adventure tour program to capture its apparel being used in authentic settings.
Canada Goose keeps it out there
The brand has upped its spend and is using the rugged Newfoundland landscape in a global campaign.
Canadian agencies win 14 Clios
The Hive had the lone Silver for Canada, while Cossette, Rethink, Lg2 and Jam3 all pick up multiple Bronze wins.
Cannes 2016: Canada brings home wins in first Entertainment Lions
JWT, Jam3 and Canada Goose pick up Lions, while Beyonce’s “Formation” takes a Grand Prix in the Entertainment for Music Lions.
Cannes 2016: Canadian work gets shortlisted in Integrated
FCB lands on that shortlist, while Canada Goose gets a mention in Film Craft, but no work appeared in Titanium.
Cannes 2016: Canada gets 20 more shortlist noms
The country gets nods in Creative Effectiveness, Creative Data, Cyber and Media.
Canada Goose set to open flagships
Its first standalone locations aim to bring the brand’s Arctic past to life.
Cannes Contenders 2016: Staff picks
The teams at strategy and Media in Canada pick the campaigns they think have a shot at Lions this year.
Canada Goose’s cinematic journey
How the brand has tapped Canadian film talent for its latest content strategy.
Inside Canada Goose’s migrating strategy
How the Toronto brand has ramped up its marcom at home and abroad.
Canada Goose boosts its exec ranks
Tanya Golesic joins the luxury coat maker as its chief commercial officer ahead of its international expansion plans.
High Road opens New York office
Sean Stevenson will lead the new office, which will serve existing clients and seeks to win complete marcom AOR business.
Canada Goose gets emotional
Despite seeing huge success in a pure PR and seeding strategy, the CMO at the clothing co talks about why it’s delving deeper into the content space.
Future-transforming ideas: Gamifying your winter coat
A climate-regulating jacket with a built-in app and GPS? Amin Todai serves up the first (cold) dish in our innovative ideas series.