Articles Tagged ‘canada goose’

Knit

Canada Goose’s CMO talks venturing beyond the parka

Jackie Poriadjian-Asch on why knitwear is the next step for the expanding brand.

SIGNATURE by Shelley Alexanian-Shelley Alexanian-s new concept s

Retail in brief: Canada Goose looks beyond our borders

Plus, a legacy Ontario brand tries a boutique approach and Montreal to welcome a new sporty shop.

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Canada Goose names new North American marketing VP

Stewart Clark arrives from Reebok as the winter wear brand hits its stride.

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Canada Goose gets into travel

The brand creates a new adventure tour program to capture its apparel being used in authentic settings.

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Canada Goose keeps it out there

The brand has upped its spend and is using the rugged Newfoundland landscape in a global campaign.

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Canadian agencies win 14 Clios

The Hive had the lone Silver for Canada, while Cossette, Rethink, Lg2 and Jam3 all pick up multiple Bronze wins.

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Cannes 2016: Canada brings home wins in first Entertainment Lions

JWT, Jam3 and Canada Goose pick up Lions, while Beyonce’s “Formation” takes a Grand Prix in the Entertainment for Music Lions.

Original-Ritz

Cannes 2016: Canadian work gets shortlisted in Integrated

FCB lands on that shortlist, while Canada Goose gets a mention in Film Craft, but no work appeared in Titanium.

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Cannes 2016: Canada gets 20 more shortlist noms

The country gets nods in Creative Effectiveness, Creative Data, Cyber and Media.

Canada Goose makes its mark with first flagship retail locations

Canada Goose set to open flagships

Its first standalone locations aim to bring the brand’s Arctic past to life.

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Cannes Contenders 2016: Staff picks

The teams at strategy and Media in Canada pick the campaigns they think have a shot at Lions this year.

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Canada Goose’s cinematic journey

How the brand has tapped Canadian film talent for its latest content strategy.

Inside Canada Goose’s migrating strategy

How the Toronto brand has ramped up its marcom at home and abroad.

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Canada Goose boosts its exec ranks

Tanya Golesic joins the luxury coat maker as its chief commercial officer ahead of its international expansion plans.

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High Road opens New York office

Sean Stevenson will lead the new office, which will serve existing clients and seeks to win complete marcom AOR business.