Articles Tagged ‘canada goose’

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Canada Goose focuses on human bonds in first holiday campaign

The outerwear brand shows its adventurous ambassadors with the people whose connections helped them get where they are today.

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Enter the Parka Wars

Here’s how three Canadian companies are targeting tribes to build global brand cred.

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Canada Goose embraces the winter weather

The outerwear brand celebrates the season with a giant crest in the snow of the Rockies.

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Marketing C-Suite’s most-read stories of 2017

The stories that caught readers’ attention and the senior-level appointments that made waves.

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AOY Gold: Cossette’s strategic approach

Multidisciplinary work teams, a multi-year innovation plan and combining strategy and creative have helped the agency stay on top.

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Canada Goose’s CMO talks venturing beyond the parka

Jackie Poriadjian-Asch on why knitwear is the next step for the expanding brand.

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Retail in brief: Canada Goose looks beyond our borders

Plus, a legacy Ontario brand tries a boutique approach and Montreal to welcome a new sporty shop.

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Canada Goose names new North American marketing VP

Stewart Clark arrives from Reebok as the winter wear brand hits its stride.

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Canada Goose gets into travel

The brand creates a new adventure tour program to capture its apparel being used in authentic settings.

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Canada Goose keeps it out there

The brand has upped its spend and is using the rugged Newfoundland landscape in a global campaign.

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Canadian agencies win 14 Clios

The Hive had the lone Silver for Canada, while Cossette, Rethink, Lg2 and Jam3 all pick up multiple Bronze wins.

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Cannes 2016: Canada brings home wins in first Entertainment Lions

JWT, Jam3 and Canada Goose pick up Lions, while Beyonce’s “Formation” takes a Grand Prix in the Entertainment for Music Lions.

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Cannes 2016: Canadian work gets shortlisted in Integrated

FCB lands on that shortlist, while Canada Goose gets a mention in Film Craft, but no work appeared in Titanium.

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Cannes 2016: Canada gets 20 more shortlist noms

The country gets nods in Creative Effectiveness, Creative Data, Cyber and Media.

Canada Goose makes its mark with first flagship retail locations

Canada Goose set to open flagships

Its first standalone locations aim to bring the brand’s Arctic past to life.