Articles Tagged ‘canada goose’

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2019 Brand of the Year: OVO started from the bottom…

Now October’s Very Own is creating hype at a level Canadian brands rarely see.

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Canada Goose celebrates global communities

A new docu-series features three heroes who are ‘breaking boundaries’ and connecting with the outdoors.

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2019 SIA Awards: Sensorial stunts

Activations for Canada Goose, Upper Canada Mall, Quebec Milk Producers, Uniqlo, Interval House, Fondation Emergence and Fountain Tire all rose above the rest at the SIAs.

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Canada Goose aims to celebrate and support Inuit craftsmanship

A limited edition parka collection is part of a CSR effort to give back to a place at the core of the brand: Canada’s North.

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Canada Goose focuses on human bonds in first holiday campaign

The outerwear brand shows its adventurous ambassadors with the people whose connections helped them get where they are today.

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Enter the Parka Wars

Here’s how three Canadian companies are targeting tribes to build global brand cred.

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Canada Goose embraces the winter weather

The outerwear brand celebrates the season with a giant crest in the snow of the Rockies.

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Marketing C-Suite’s most-read stories of 2017

The stories that caught readers’ attention and the senior-level appointments that made waves.

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AOY Gold: Cossette’s strategic approach

Multidisciplinary work teams, a multi-year innovation plan and combining strategy and creative have helped the agency stay on top.

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Canada Goose’s CMO talks venturing beyond the parka

Jackie Poriadjian-Asch on why knitwear is the next step for the expanding brand.

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Retail in brief: Canada Goose looks beyond our borders

Plus, a legacy Ontario brand tries a boutique approach and Montreal to welcome a new sporty shop.

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Canada Goose names new North American marketing VP

Stewart Clark arrives from Reebok as the winter wear brand hits its stride.

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Canada Goose gets into travel

The brand creates a new adventure tour program to capture its apparel being used in authentic settings.

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Canada Goose keeps it out there

The brand has upped its spend and is using the rugged Newfoundland landscape in a global campaign.

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Canadian agencies win 14 Clios

The Hive had the lone Silver for Canada, while Cossette, Rethink, Lg2 and Jam3 all pick up multiple Bronze wins.