Articles Tagged ‘Canada Post’

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Corner Office Shifts: New leadership at WestJet, Canada Post

A round-up of senior-level executive changes you may have missed.

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Tim Hortons named most authentic Canadian brand

Cohn & Wolfe adds Canadian consumers to its global 200-brand study for the first time.

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AToMiC Awards: Know thy audience

From newly-minted executives to festival-loving dog owners, these brands found their targets in clever ways.

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The problem with direct

Fuse president Stephen Brown sorts through the mail looking for innovation, and comes up short.

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Dumping delivery woes

How Pudo aims to offer a new shipping solution for retailers growing their e-commerce offerings.

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Why direct mail breaks through the noise

A new study says the ritual and physicality of direct mail could make it more impactful than digital marketing.

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Ahead of the pack

From Periscope to VR, check out some of the early brand adopters of hot new tech.

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Publicis Montreal hires veteran CD

Former Palm+Havas and Ogilvy Montreal CD Francois Vaillancourt returns to full-time agency life.

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Throwback Thursday: strategy in 2004

For strategy’s 25th anniversary, we’re travelling through time. In ’04, the sponsorship scandal rocked the industry.

Age of Impatience

Canadians are impatient, but seek serenity: trend

Exclusive to strategydaily, JWT breaks down its famed global trend report for Canadians with new research and local examples.

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Canada Post launches an agency workshop series

The mail corporation has tapped Strategies Marketing Direct’s Mark Morin (pictured) to help promote direct mail advertising.

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Best bandwagon brand: The Winnipeg Jets

The hockey team was the brand that other brands wanted to jump on board with, from Budweiser to Toyota and Frito-Lay.

Copied from Media in Canada - ItReflectsusAll

The Grey Cup hits the rails for its 100th celebration

Rona is the lead sponsor of the cross-country tour, which is one of many ways the CFL is promoting the centennial this fall.