Articles Tagged ‘canadian blood services’

Blood Donations

Grey named AOR for Canadian Blood Services

As part of a three-year mandate, the agency will help drive new donors and increase awareness of the organization’s work.

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Canadian Blood Services debuts a chatbot

The organization finds a new way to get info about the importance of blood donation out to a younger audience.

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CASSIES Bronze: Giving new life with blood

Canadian Blood Services and Sandbox’s pitch led to a surge in donations.

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Canadian Blood Services goes for the heart

A holiday campaign aims to get the organization on the same emotional level as other brands during this time of year.

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Canadian Blood Services messes with the alphabet

A new campaign aims to remind us how important A, B and O really are.

Blood

Check it out: A bloody fun PSA

The new spot from Rethink challenges the ban on blood donations from the gay community.

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CASSIES Bronze: Canadian Blood Services turns people into heroes

To engage young people, the “One Hero” campaign brought the target market into an immersive comic-book world online.

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Canadian Blood Services selects One as AOR

The Toronto agency will help the non-profit increase recruitment and retention.

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Next Big Things: Brand storytelling gets (seriously) tech-ified

Holograms, mind-reading and personalized ads are moving from sci-fi to real world. Here’s what’s happening in these spaces now.

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AToMiC Tech Breakthrough

Corn Pops takes gold with “It’s Popnetic,” while Canadian Blood Services wins silver and History Channel’s Storming Juno gets bronze.