Articles Tagged ‘Canadian Breast Cancer Foundation’

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CIBC Run for the Cure makes a change

The annual event refreshes its approach, putting the spotlight on what personal participation really means.

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AToMiC Awards: Cinematic ads with an emotional hook

Cineplex and CIBC brought moviegoers (and online viewers) to tears with their long-form branded content videos.

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For the love of Valentine’s Day!

From sweet to sassy to strategic, here’s a look at what brands are up to this holiday.

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Run for the Cure goes off-script

CIBC and Cundari take a mini-doc approach for the latest campaign.

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Scotties’ tissue-worthy campaign

The Kruger brand opts for an emotional branded content push to celebrate its partnership with the CBCF.

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Get ready to walk in her shoes

The Canadian Breast Cancer Foundation and CIBC are sharing a first-person perspective ahead of the Run for the Cure.

Reitmans finds its muse

With PR events in Toronto and Montreal, the brand is launching its new collection by model Eve Salvail.

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Dianes Lingerie paints a womanly portrait

Each woman’s body is a beautiful fingerprint, says this new brand campaign by 123W.

Cause + Action Awards: Cashmere celebrates 10 years of cause couture

The tissue brand secured a spot among the winners with its efforts for the Canadian Breast Cancer Foundation.

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Empowering female ads

In honour of International Women’s Day, check out these spots that encourage women and challenge stereotypes.

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The Canadian Breast Cancer Foundation tries something new

Focusing on prevention in a fresh way is the aim of the new multi-platform campaign, which targets women over the age of 40.

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Cashmere speaks up for the Canadian Breast Cancer Foundation

The Kruger Products brand is showing more love for its partner foundation by placing ads that promote its limited-edition Pink Cashmere product in French Canada.

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Cashmere adds pink to its compassionate fashion statement

The Kruger Products brand uses coloured bathroom tissue to ramp up awareness of its support for the Canadian Breast Cancer Foundation.