Articles Tagged ‘Canadian Cancer Society’

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CIBC Run for the Cure goes deeper

Ahead of its annual run, the Canadian Cancer Society looks to drive sign-ups through a renewed digital approach.

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CIBC Run for the Cure wants pinky promises

The brand shifts gears to reach donors in a crowded charity space.

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How Canadians view sponsorship

A new study looks at which causes, sports properties and events are connecting most with consumers.

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Yes we Cannes: Fighting the good fight

The industry weighs in on some cause work that has a good chance of bringing home a Lion this year.

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Smoking (still) stinks

The Canadian Cancer Society peels back the fruity curtain on flavoured tobacco.

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Bleublancrouge names managing director

Jean-Sebastien Monty assumes the responsibilities of the departing president, while still leading Montreal shop U92.

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PR shops step into the creative game

PR agencies are coming up with ads and producing the content, bleeding into what was once the domain of creative agencies.

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Cause + Action: Stanfield’s exposes below-the-waist cancer

The underwear company challenged one man to hitchhike across the country wearing nothing but its underwear in the dead of winter to raise awareness for testicular cancer.

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The Canadian Cancer Society stops the backslide

The organization target 19- to 29-year-old smokers with the launch of its digital “Break it Off” campaign.

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Canadian Cancer Society takes tan-free pledges

The non-profit organization targets men and women aged 15 to 29 with a new experiential and digital campaign.