Articles Tagged ‘Canadian Cancer Society’
CIBC Run for the Cure goes deeper
Ahead of its annual run, the Canadian Cancer Society looks to drive sign-ups through a renewed digital approach.
CIBC Run for the Cure wants pinky promises
The brand shifts gears to reach donors in a crowded charity space.
How Canadians view sponsorship
A new study looks at which causes, sports properties and events are connecting most with consumers.
Yes we Cannes: Fighting the good fight
The industry weighs in on some cause work that has a good chance of bringing home a Lion this year.
Smoking (still) stinks
The Canadian Cancer Society peels back the fruity curtain on flavoured tobacco.
Bleublancrouge names managing director
Jean-Sebastien Monty assumes the responsibilities of the departing president, while still leading Montreal shop U92.
PR shops step into the creative game
PR agencies are coming up with ads and producing the content, bleeding into what was once the domain of creative agencies.
Cause + Action: Stanfield’s exposes below-the-waist cancer
The underwear company challenged one man to hitchhike across the country wearing nothing but its underwear in the dead of winter to raise awareness for testicular cancer.
The Canadian Cancer Society stops the backslide
The organization target 19- to 29-year-old smokers with the launch of its digital “Break it Off” campaign.
Canadian Cancer Society takes tan-free pledges
The non-profit organization targets men and women aged 15 to 29 with a new experiential and digital campaign.
