Articles Tagged ‘Canadian Marketing Association’

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Up to the Minute: Cundari named chair of CMA

Plus, Weber Shandwick makes ten hires and the EU’s General Data Protection Regulation comes into effect.

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Check it Out: Marketing’s ‘Epic Wins and Epic Fails’

The CMA’s Brand Strategy Council has released new episodes in a series exploring the successes and failures in marketing.

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CMA to work with Ayima on digital properties

The digital agency will help the marketing association improve its online presence and SEO.

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AR’s role in the marketing mix may grow: report

Canadian marketers are cautiously optimistic about augmented reality, but see fewer opportunities for wearables.

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Up to the Minute: CMA names a new president

Plus, the ICA gets a new look, Birks signs on a new agency and more news you may have missed.

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Cossette is the best at CMA Awards

The shop took top honours, while Leo Burnett’s Judy John became the first agency exec to win Marketer of the Year.

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Up to the Minute: Fuse makes senior promotions

Plus: A new win for Red Lion, the CMA’s new board chair and more news you may have missed.

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Up to the Minute: ICA’s Gillian Graham resigns

Plus: Mark’s gets a new agency, the CRTC talks anti-spam and more news you may have missed.

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Up to the Minute: The new CMA board

Plus: Rooftop’s rebrand, Osheaga gets a digital agency and more news you might have missed this week.

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Doug Brooks named new CMA president

The former Coca-Cola marketer takes on the role as John Gustavson retires.

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The Super Bowl Ad Challenge kicks off

The CMA and CTV are rallying the industry to make big-game ads as good as, or better than, the U.S. Are you up to the challenge?

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CMA and CTV launch Super Bowl ad challenge

Want a chance to air a free ad during the big game? This new contest is calling for hype-worthy spots.

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Mars Canada and Proximity win big at CMAs

A total of 25 Golds were handed out at this year’s event, with DDB and Leo Burnett also among the top winners.