Articles Tagged ‘Canadian Marketing Association’
How much do digital marketers rely on agencies?
Annual CMA research explores the reasons many marketers were keen to outsource resources in 2018.
Up to the Minute: Cundari named chair of CMA
Plus, Weber Shandwick makes ten hires and the EU’s General Data Protection Regulation comes into effect.
Check it Out: Marketing’s ‘Epic Wins and Epic Fails’
The CMA’s Brand Strategy Council has released new episodes in a series exploring the successes and failures in marketing.
CMA to work with Ayima on digital properties
The digital agency will help the marketing association improve its online presence and SEO.
AR’s role in the marketing mix may grow: report
Canadian marketers are cautiously optimistic about augmented reality, but see fewer opportunities for wearables.
Up to the Minute: CMA names a new president
Plus, the ICA gets a new look, Birks signs on a new agency and more news you may have missed.
Cossette is the best at CMA Awards
The shop took top honours, while Leo Burnett’s Judy John became the first agency exec to win Marketer of the Year.
Up to the Minute: Fuse makes senior promotions
Plus: A new win for Red Lion, the CMA’s new board chair and more news you may have missed.
Up to the Minute: ICA’s Gillian Graham resigns
Plus: Mark’s gets a new agency, the CRTC talks anti-spam and more news you may have missed.
Up to the Minute: The new CMA board
Plus: Rooftop’s rebrand, Osheaga gets a digital agency and more news you might have missed this week.
Doug Brooks named new CMA president
The former Coca-Cola marketer takes on the role as John Gustavson retires.
The Super Bowl Ad Challenge kicks off
The CMA and CTV are rallying the industry to make big-game ads as good as, or better than, the U.S. Are you up to the challenge?
CMA and CTV launch Super Bowl ad challenge
Want a chance to air a free ad during the big game? This new contest is calling for hype-worthy spots.
Mars Canada and Proximity win big at CMAs
A total of 25 Golds were handed out at this year’s event, with DDB and Leo Burnett also among the top winners.
