Articles Tagged ‘Canadian Marketing Association’

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CMA releases new principles for RFPs

An update to its Code of Conduct also comes with the development of a toolkit to help clients navigate the search process.

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How the CMA and RBC plan to tackle talent challenges

The association has partnered with the bank to launch a program geared at connecting employers and recent marketing graduates.

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CMA to help raise awareness of NABS programs

The partnership will see the association offer a spot in its chartered marketer program to someone identified by NABS.

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Marketers must keep up with the growth of martech

CMA president and CEO John Wiltshire on why even seasoned pros could fall behind if they don’t adapt with new skills.

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How much do digital marketers rely on agencies?

Annual CMA research explores the reasons many marketers were keen to outsource resources in 2018.

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Up to the Minute: Cundari named chair of CMA

Plus, Weber Shandwick makes ten hires and the EU’s General Data Protection Regulation comes into effect.

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Check it Out: Marketing’s ‘Epic Wins and Epic Fails’

The CMA’s Brand Strategy Council has released new episodes in a series exploring the successes and failures in marketing.

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CMA to work with Ayima on digital properties

The digital agency will help the marketing association improve its online presence and SEO.

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AR’s role in the marketing mix may grow: report

Canadian marketers are cautiously optimistic about augmented reality, but see fewer opportunities for wearables.

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Up to the Minute: CMA names a new president

Plus, the ICA gets a new look, Birks signs on a new agency and more news you may have missed.

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Cossette is the best at CMA Awards

The shop took top honours, while Leo Burnett’s Judy John became the first agency exec to win Marketer of the Year.

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Up to the Minute: Fuse makes senior promotions

Plus: A new win for Red Lion, the CMA’s new board chair and more news you may have missed.

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Up to the Minute: ICA’s Gillian Graham resigns

Plus: Mark’s gets a new agency, the CRTC talks anti-spam and more news you may have missed.

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Up to the Minute: The new CMA board

Plus: Rooftop’s rebrand, Osheaga gets a digital agency and more news you might have missed this week.

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Doug Brooks named new CMA president

The former Coca-Cola marketer takes on the role as John Gustavson retires.