Articles Tagged ‘Canadian Olympic Committee’

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Toyota’s push for global mobility at the Super Bowl

The automotive brand chose a Canadian Paralympic skier to demonstrate how it’s shaping the future of mobility.

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Cadillac Fairview’s ‘optimistic’ view of the future

With a digital spot promoting its sponsorship of the Olympics, the company launches its new “Brighter” brand platform.

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The Canadian Olympic Committee asks: what is victory without virtue?

Why Canadian values are at the centre of the organization’s first brand platform.

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Olympic Committee tech deal invests in athletes and fans

The organization teams up with analytics giant SAS to help with both athlete performance and its fan engagement.

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Sid Lee wins Canadian Olympic Committee

The shop will act as the new creative AOR through the 2020 Games in Tokyo.

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How Team Canada won on social

Inside the Canadian Olympic Committee’s digital marketing strategy that drove record results in Rio.

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RBC’s Olympian search

The bank teams up with CBC and the Canadian Olympic Committee for a new digital and broadcast program.

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Team Canada wants you to join the club

The Canadian Olympic Committee launches its new fan site ahead of Pan Am and Rio 2016.

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Canadian Olympic Foundation gets colourful

The organization has hired agency Colour to bolster its social media engagement.

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Mondelez Canada’s soccer play

The CPG co has launched a partnership with Canada Soccer, debuting limited edition packaging and a new app.

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MAOY Gold: OMD turns up the heat on tech

A recap of the returning winner’s big year: including the addition of a new tech-focused division and a data-driven planning model.

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DAOY Bronze: Proximity goes big on data

How the agency is structuring itself to deal with a numbers-heavy future.

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Iconic Olympic ads

Check out 10 podium-worthy spots from Games past.

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The Canadian Olympic Committee launches its biggest-ever campaign

Derek Kent, CMO at the organization, talks about the #Wearewinter campaign, and its first-ever social media partnership.

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The Canadian Olympic Committee shows off our athletes

The committee has unveiled a mutli-platform campaign that demonstrates the journey athletes take when preparing for the Games.