Articles Tagged ‘Canadian Paralympic Committee’

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AToMiC 2019: Fan-powered frenzy

BBDO’s Grand Prix-winning “Paralympic Network” was one of several campaigns that tapped into passions to mobilize movements.

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What does it take to reach the Paralympic podium?

A Canadian Paralympic Committee brand campaign focuses on the “greatness” of Team Canada athletes.

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Toyota’s push for global mobility at the Super Bowl

The automotive brand chose a Canadian Paralympic skier to demonstrate how it’s shaping the future of mobility.

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Equal toughness

Canadian Paralympic Committee looks to build excitement for Parapan Am by showing just how skilled the athletes are.

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Leo Burnett and JWT pick up White Pencils

Check out what Canadian work will be picking up D&AD Pencils at the London awards ceremony in May.

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A new Paralympic perspective

The Canadian Paralympic Committee and BBDO’s high-intensity PSA aims to shift perceptions about disabled athletes.

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Leo Burnett and BBDO pick up Epicas

The two Toronto agencies picked up two Silvers and two Bronzes at the international advertising award, opened to Canadians for the first time this year.

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Canada picks up four more Lions

Lg2, Taxi, BBDO and JWT pick up a Lion each, while Nike+ FuelBand wins the Titanium Grand Prix.

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Canada’s creative contenders

What should bring come the Cannes hardware this year? Strategy reached out to Canada’s top creative and media stars to shed light on the best work of the year.