Articles Tagged ‘canadian tire’

Vermont

Canadian Tire’s fancy new range

The retailer is pushing a premium BBQ selection to grow its share of the market and further its exclusive brand strategy.

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Retail’s identity crisis

It’s time for brands to be bolder and faster on many fronts.

CanadianTire

How Canadian Tire became Canada’s most admired brand

SVP Susan O’Brien reveals the strategy that saw the retailer top Leger’s annual survey.

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Canadian Tire tops Google as most admired company

Leger’s annual survey saw the retailer move from number three into the number one position this year.

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Canadian Tire crowdsources content

The user-generated content play banks on the brand taking a back seat.

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Canadian Tire touts new products with animated creative

The retailer’s “We Do New” campaign supports a household staple, while reminding customers of its broader product innovation.

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Strategy’s most read of 2018: Shopper Marketing Report

The most attention grabbing retail and shopper stories from the last year.

Canadian Tire Olympics

Strategy’s most read of 2018: The Olympics

This year’s winter games drummed up a lot of interest in how brands were leveraging their sponsorship.

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Canadian Tire gets ready for the holidays

The retailer refreshed its approach this year, focusing on the magic of Christmas and being prepared for the season.

Jumpstart

Jumpstart turns to experience-led approach for Giving Tuesday

Canadian Tire’s youth sports charity is giving away experiences with hockey stars following last year’s “Give a Toast” campaign.

FCB Toronto

Digital AOY Gold: FCB Canada as early tech adopter

The repeat Gold winner has fully transformed into a digital-first shop.

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Canadian Tire expands click-and-collect options

The retailer is testing automated ways for customers to pick up online orders in store.

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MEC, Canadian Tire most reputable brands for CSR

The retailers were among ten brands that exceeded on “citizenship, workplace and governance,” according to a global survey.

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Canadian Tire enters premium pet category

U.S.-based retailer Petco will have its private label brands on the retailer’s shelves.

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Real world meets social content

Bridging the digital world with physical platforms is the driver behind long-running branded content strategies.