Articles Tagged ‘canadian tire’

susanobrien

2019 MOY: Susan O’Brien streamlines Canadian Tire

The marketer shows how smart data strategies and a desire for consumer insights wins the race.

Canadian Tire

Canadian Tire to buy Party City’s Canadian assets

The retailer adds the party store’s 65 locations and product portfolio to further diversify its seasonal selection.

serta-image

Serta thinks outside the box

The legacy brand taps Canadian Tire’s reputation and distribution network to launch its new mattress-in-a-box.

Vermont

Canadian Tire’s fancy new range

The retailer is pushing a premium BBQ selection to grow its share of the market and further its exclusive brand strategy.

MaryMaddeverSM_0638 - Copy

Retail’s identity crisis

It’s time for brands to be bolder and faster on many fronts.

CanadianTire

How Canadian Tire became Canada’s most admired brand

SVP Susan O’Brien reveals the strategy that saw the retailer top Leger’s annual survey.

Canadian-Tire-main

Canadian Tire tops Google as most admired company

Leger’s annual survey saw the retailer move from number three into the number one position this year.

Canadian Tire TFLIC still_2

Canadian Tire crowdsources content

The user-generated content play banks on the brand taking a back seat.

Canadian Tire-main

Canadian Tire touts new products with animated creative

The retailer’s “We Do New” campaign supports a household staple, while reminding customers of its broader product innovation.

CANADIAN TIRE CORPORATION- LIMITED-Canadian Tire gives its quint

Strategy’s most read of 2018: Shopper Marketing Report

The most attention grabbing retail and shopper stories from the last year.

Canadian Tire Olympics

Strategy’s most read of 2018: The Olympics

This year’s winter games drummed up a lot of interest in how brands were leveraging their sponsorship.

canadiantire2018holiday

Canadian Tire gets ready for the holidays

The retailer refreshed its approach this year, focusing on the magic of Christmas and being prepared for the season.

Jumpstart

Jumpstart turns to experience-led approach for Giving Tuesday

Canadian Tire’s youth sports charity is giving away experiences with hockey stars following last year’s “Give a Toast” campaign.

FCB Toronto

Digital AOY Gold: FCB Canada as early tech adopter

The repeat Gold winner has fully transformed into a digital-first shop.

canadiantiretower

Canadian Tire expands click-and-collect options

The retailer is testing automated ways for customers to pick up online orders in store.