Articles Tagged ‘canadian tire’

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SickKids and Cossette take CASSIES Grand Prix

The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.

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CASSIES Gold: Canadian Tire’s tested idea

For four years, Taxi helped the retailer show its products could help real people equip themselves for life in Canada.

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Jumpstart takes on accessibility

Canadian Tire’s charity is running a campaign to promote its support of giving children with disabilities access to sports.

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Quick Fire: Getting Olympic-sized value

Canadian Tire’s Eva Salem on the unique challenges and perks of a five-ringed campaign.

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Canadian Tire forges ahead with “We All Play for Canada”

Three spots released ahead of the 2018 Olympics are meant to build off the retailer’s messaging of inclusivity and play.

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How Canadian Tire evolved its approach to kids

Holiday work promoting its toy selection and Jumpstart charity brings more “fun” to the retailer’s strategy.

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Paderno debuts new brand platform

Leo Burnett led the cookware brand’s first campaign under Canadian Tire, aiming to connect with consumers’ love of cooking.

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Tim Hortons named most authentic Canadian brand

Cohn & Wolfe adds Canadian consumers to its global 200-brand study for the first time.

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Which causes remain key to Canadians?

New Ipsos data suggests shoppers are keeping an eye on charitable deeds throughout their relationship with a brand.

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If brands were people…

We surveyed consumers about which brands are the best companions for certain social activities.

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Your last minute look back on Canada 150

From redesigned cash to stunts full of cheese, here are a few final additions to this year’s roster of celebratory campaigns.

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Canadian Tire answers Father’s Day woes

The brand offers some ideas for frustrated shoppers tired of buying slippers and ties.

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Canadian Tire pops up in crowded decor space

The retailer puts experiential weight behind its Canvas line to show products in context.

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Behind Canadian Tire’s (old) viral spot

The brand is the latest to benefit from its inclusive messaging, months after its Olympic platform initially launched.

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How Team Canada won on social

Inside the Canadian Olympic Committee’s digital marketing strategy that drove record results in Rio.