Articles Tagged ‘canadian tire’

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Canadian Tire gets ready for the holidays

The retailer refreshed its approach this year, focusing on the magic of Christmas and being prepared for the season.

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Jumpstart turns to experience-led approach for Giving Tuesday

Canadian Tire’s youth sports charity is giving away experiences with hockey stars following last year’s “Give a Toast” campaign.

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Digital AOY Gold: FCB Canada as early tech adopter

The repeat Gold winner has fully transformed into a digital-first shop.

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Canadian Tire expands click-and-collect options

The retailer is testing automated ways for customers to pick up online orders in store.

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MEC, Canadian Tire most reputable brands for CSR

The retailers were among ten brands that exceeded on “citizenship, workplace and governance,” according to a global survey.

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Canadian Tire enters premium pet category

U.S.-based retailer Petco will have its private label brands on the retailer’s shelves.

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Real world meets social content

Bridging the digital world with physical platforms is the driver behind long-running branded content strategies.

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Canadian Tire set to acquire Helly Hansen

The deal will increase the retailer’s brand assortment across many of its core businesses.

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Canadian Tire to launch new rewards program

The retailer hopes the flexibility of earning points at multiple stores will help Triangle Rewards appeal to a wider demographic.

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SickKids and Cossette take CASSIES Grand Prix

The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.

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CASSIES Gold: Canadian Tire’s tested idea

For four years, Taxi helped the retailer show its products could help real people equip themselves for life in Canada.

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Jumpstart takes on accessibility

Canadian Tire’s charity is running a campaign to promote its support of giving children with disabilities access to sports.

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Quick Fire: Getting Olympic-sized value

Canadian Tire’s Eva Salem on the unique challenges and perks of a five-ringed campaign.

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Canadian Tire forges ahead with “We All Play for Canada”

Three spots released ahead of the 2018 Olympics are meant to build off the retailer’s messaging of inclusivity and play.

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How Canadian Tire evolved its approach to kids

Holiday work promoting its toy selection and Jumpstart charity brings more “fun” to the retailer’s strategy.