Articles Tagged ‘canadian tire’

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If brands were people…

We surveyed consumers about which brands are the best companions for certain social activities.

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Your last minute look back on Canada 150

From redesigned cash to stunts full of cheese, here are a few final additions to this year’s roster of celebratory campaigns.

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Canadian Tire answers Father’s Day woes

The brand offers some ideas for frustrated shoppers tired of buying slippers and ties.

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Canadian Tire pops up in crowded decor space

The retailer puts experiential weight behind its Canvas line to show products in context.

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Behind Canadian Tire’s (old) viral spot

The brand is the latest to benefit from its inclusive messaging, months after its Olympic platform initially launched.

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How Team Canada won on social

Inside the Canadian Olympic Committee’s digital marketing strategy that drove record results in Rio.

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Canadian Tire puts us on a pedestal

The retailer’s new Olympics campaign focuses on the country’s values and elevates the everyday Canadian.

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Canadian Tire replaces CEO with a familiar face

After two years, Stephen Wetmore returns to the leadership of the company, taking over for Michael Medline.

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Canadian Tire goes cartoonish

The retailer’s new positioning centres on it being the go-to destination for fun.

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Loyalty cards: where’s the love?

Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.

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Check it out: Canadian Tire takes customers to school

The retailer pushes its MasterCard rewards with a new spot focused on math basics.

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Brands reach out to Fort McMurray

How some of the country’s biggest names (and some local agencies) are helping wildfire relief efforts.

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Why Canadian Tire is giving print another go

The retailer brings back a physical catalogue to woo new customers and step up its omnichannel approach.

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Who are Canada’s most trusted retailers?

From department stores to grocery, BrandSpark’s research reveals those that inspire trust.

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Canadian Tire takes its tools on tour

The retailer takes its Maximum product line across the country to get it in the hands of professionals.